Facebook Marketing Expert


July 2018 – present

Optimising Facebook Ad campaigns for Companies and small business. Messenger Marketing and chatbot services.


WordPress Web design and development,Online marketing,Social Media and Online Community Builder with emphasis on HR niche markets
WordPress Genie
September 2011 – present
Full service digital agency with emphasis on digital strategy ,web design and online communities, including:
– Research of markets and market segments.
– Design and development of web presence, websites,social media platforms and online communities.
– Content creation strategy and implementation.
– Preparation and implementation of strategic internal communications.
– Advertising campaigns on social media and Google adwords.
– Social Media Analytics ,Consumer Insights, Google Analytics.
– WordPress / blogging
– Management of virtual team.
– Training of management and marketing personnel on web technologies and company specific online platforms.
Developed an innovative web-based recruitment marketplace enabling recruiters and employers to fill vacancies faster and more efficiently.This platform has been successfully adopted in Canada. See https://ahoyemploy.ca
Implemented online strategy for Wella South Africa .

Owner/Manager/Senior Recruiter
Ute Gass HR
1997 – 2011
End-to-end recruitment of permanent, temporary and remote staff in a variety of disciplinesnewsaged
Research and implementation of sourcing strategies
Development and management of candidate pipelines for business critical positions.
Training and development, skills development facilitation
Unit standards writing and development of assessment and certification protocols.
Developed and facilitated short skills programs for recruiters in recruitment techniques,online technologies and social networking.
Management of business, marketing and customer relationship management
Lectured at University of the Western Cape – Community Development Worker Learnership NQ4



  • Chairperson of Association of Personnel Services Organisation Western Cape(APSO)
  • President of the Institute of Personnel Services Consultants(IPSC)
  • Member of Standards Generating Body : People acquisition cluster
  • Board member of the labour recruitment chamber within the Services Sector Education Training Authority
  • Awarded tender by services SETA to design, develop and facilitate learning programs nationwide for the Labour Recruitment Qualification NQF 4 level
  • Awarded Founders Cup for exceptional service in the recruitment industry

See references and newspaper articles

1986 – 1996 : Living Waters Flower Farm, Paarl

Position: Marketing and HR Manager

  • Full HR function including payroll of 20 employees
  • Marketing of flowers to retail outlets and street sellers